Wool has natural properties that make it an ideal material for dyeing
The
wool fiber's natural affinity for dyestuffs makes possible a myriad
of colors and design combinations.
New Zealand wool is naturally the whitest wool in the world with excellent dyeing characteristics. Wool's chemical structure ensures that color is drawn right into the very head of the fiber, where it becomes locked in a molecular bond. Wool carpet colors have superior fastness.
Wool is an opaque fiber. Wool carpet hides dirt particles, which would otherwise be more noticeable due to the effect of reflected light.
