San Diego's Fashion Flooring Center
Why Wool? The Natural Choice
Those with a sense of style - and a sense of value - choose wool carpets and rugs. Why? Because wool simply looks beautiful, longer. Natural wool ages gracefully, continually renewing itself and developing a rich patina as years pass. While synthetic fibers will become scratched, scarred and dull over time, wool carpets and rugs remain vibrant to the eye and supple to the touch.
| Your style demands high design and high performance; natural wool delivers, year after year after year. | |
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Each wool fiber has a three- dimensional spiraling crimp, which gives it natural elasticity. |
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This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back just like a miniature spring. |
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Same reaction when it's compressed. Resilience. Something wool is born with. |
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This natural resilience permits wool carpet to withstand all the day-to-day traffic you can give it. |
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Wool carpets can recover easily from the unsightly crushing caused by furniture. The resiliency of each wool fiber makes an important contribution to the superior appearance retention of wool carpeting. |
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