Those with a sense of style - and a sense of value - choose wool carpets and rugs. Why? Because wool simply looks beautiful, longer. Natural wool ages gracefully, continually renewing itself and developing a rich patina as years pass. While synthetic fibers will become scratched, scarred and dull over time, wool carpets and rugs remain vibrant to the eye and supple to the touch.
Your style demands high
design and high performance; natural wool delivers,
year after year after year.
Each wool fiber has a three- dimensional spiraling crimp, which gives it natural elasticity.
This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back just like a miniature spring.
Same reaction when it's compressed. Resilience. Something wool is born with.
This natural resilience permits wool carpet to withstand all the day-to-day traffic you can give it.
Wool carpets can recover easily from the unsightly crushing caused by furniture. The resiliency of each wool fiber makes an important contribution to the superior appearance retention of wool carpeting.
