Laminate is the flooring industry’s chameleon, when you want the look of exotic wood or stone without the upkeep and price. A quality laminate product is one of best flooring options in terms of durability. Laminate is extremely durable and far less likely to scratch as compared to hardwood. Laminate is also one of the easiest flooring products to install which means it is great for do-it-yourself jobs. Laminate production technology has greatly advanced in the past few years making laminate very realistic looking down to the wood grain on each plank. These new advancements in laminate production means there are many new looks and feels for consumers to choose from making selection an easy process. If you are looking for an economical solution, laminate is where you should start. Laminate floors last a very long time which means that they offer greater value for your home in the long run. If you want the beauty of natural wood or stone without the price tag and upkeep, laminate is the perfect choice for you. Here are a few examples of why laminate continues to grow in popularity every day.