“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
As we heal and rebuild after a couple of turbulent years, PANTONE 17-3938 Very Peri animates our creative spirit with a carefree confidence and a daring curiosity. Very Peri reframes the future in a new light with some of the qualities that blue represents.
PANTONE 17-3938 Very Peri is a symbol of the transformative times we are living in and the transition we are going through as a society. As we emerge from a period of isolation, we aim to embrace this altered landscape of possibilities and accept the “new normal.” With trends in gaming, the expanding reach of the metaverse and rising creative community in the digital space, Very Peri illustrates the fusion of modern life and the digital world. Color trends in the real world are being manifested in the physical world and vice versa.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
What is the Pantone color of the year?
The Pantone Color of the Year selection process requires thorough consideration and trend analysis. Each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. From the entertainment industry and films in production, to traveling art collections and new artists, fashion, all areas of design—even popular travel destinations and new lifestyles, playstyles, and socio-economic conditions influences come in all shapes and sizes. These influences may also come from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For over twenty years, Pantone’s Color of the Year has influenced product development and purchasing decisions across multiple design industries, including fashion, interior, and industrial design, as well as product packaging and graphic design.