What is the PANTONE Color of the Year?
A color snapshot of what the global authority on color see taking place in our worldwide culture. It serves to express the mood and attitude of current times.
For 2017, PANTONE — along with the designers of New York Fashion Week and more — have chosen a refreshing and revitalizing shade symbolic of new beginnings.
Greenery is a fresh and invigorating yellow-green shade that suggests the first days of spring when nature’s greens revive, restore and renew. Reminiscent of lush foliage and the purity of the great outdoors, the refreshing characteristics of Greenery remind us all to take a cleansing breath, and get ready for a new beginning in the New Year.
As nature’s neutral, Greenery is present in all our lives, but is so often an afterthought in today’s modern lifestyle. Pulling it to the forefront now allows us to immerse ourselves in the physical beauty and harmony of nature. This shift is reflected in our daily lives through urban planning, architecture, lifestyle and design choices globally.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Leatrice Eiseman, Executive Director of the Pantone Color Institute