Understanding the Psychological Effects of Color

Colors can have a very strong affect on the human mind and the types of choices we make throughout our day. The human eye reacts instantly in response to colors which greatly impacts our purchases, especially when it comes to flooring.  Here are some common associations with basic colors and how they affect us psychologically.

White – Relaxing, projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home.
Blue – Peaceful, seen as trustworthy, dependable, and committed. The color of ocean and sky, blue is perceived as a constant in our lives. As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming; however, not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic — an engaging color that expresses exhilaration. Some shades of blue may come across as cold or uncaring.
Yellow – Optimistic, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.
Red – Dynamic, stimulating.  Red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention more than any other color
Green – Soothing,  Green is the pervasive color in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere. The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology.
Purple – Mysterious, embodies the balance of red’s stimulation and blue’s calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined, at which point the purple takes on the characteristics of its undertone. With a sense of mystic and royal qualities, purple is a color usually well liked by very creative types.
Orange – Energizing, There is usually strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Fun and flamboyant orange radiates warmth and energy.